As you well know, the Superbowl isn't about football anymore. It's about the money to be made on the single biggest world-wide audience of the year. Advertisers scrimp and save for this moment. They fire employees so they can afford an ad. They count on the creative geniuses at ad agencies to turn their profits around. They also count on you talking about the commercials the next day at work.

A brilliant new trend in Superbowl advertising is to create a commercial for it, submit it to the censors of the game's network and hope it gets rejected. Yes, I said rejected.

A couple of years ago, Go-Daddy.com made a commercial with Danica Patrick that was deemed too racy for Superbowl audiences. Of course, this was the year AFTER Janet Jackson gave us a woody by exposing her luscious tantalizing nipple. So needless to say EVERYONE was trying to back-peddle on that one. So in an effort to be over-prudish, NFL sensors said no-go to Go-Daddy. What Go-Daddy didn't realize is that the moment they said we would never see the commercial, we all wanted to see it.

So after a no-brainer meeting, they decided to drop it on their home page. It got more views before the Superbowl than all the aired commercials combined. Duh. Isn't that what the internet is best at? Boobies and skin?

Needless to say, all other guerrilla marketers took notice and went about to produce the raciest, non-playable ad they could, while still pretending they wanted it on TV. Nowadays, probably more ads get rejected than get aired.

But hey there's always the internet... and that's what PETA has done. Famous for naked ads (of which I posted a day or two ago)  and flash (pun intended) marketing, PETA has 'released' it's rejected Superbowl ad onto the internet a full five days before kickoff. So grab a couple of melons and think hard about becoming a vegan.  I hope you have a napkin handy, because these veggies are super-juicy.
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