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NEW G.I. Joe Movie Features The Rock and Bruce Willis [VIDEO]

Paramount/Hasbro

What do you get when you add The Rock to GI Joe? A kick-ass movie, if you ask me. But hold on, true believers, we’ve got the core of the original cast back and now Bruce Willis?

SCORE!

Willis stars as the Original G.I Joe: Lt. Joseph Colton. For most of you that has ZERO significance, but for Joe-heads like myself, it’s been a long time coming.

When GI Joe was first introduced back in 1964, the creator, Don Levine, didn’t really have a name for him except Joe, which, at the time of the Korean War, is what the Armed Services members were called by some of the kids and citizens they were liberating .

Then as the 80′s came on and the 12 inch figure became one of the past, GI Joe transitioned into 3 3/4 inch action figures, which in a brilliant marketing turn, were christened with official names and more importantly, nicknames… Like Duke, Scarlett, Roadblock and Snakes Eyes.  These are the characters that transitioned in to the classic 80′s cartoon and eventually the movies.

But the original Joe still had no name, until Hasbro, the makers of GI Joe, gave him an identity and released a 3 3/4 inch figure for the 20th Anniversary. His name was officially Joseph Colton.

So for a GI Joe collector like myself, seeing my favorite action hero (Bruno) playing my favorite childhood toy is pretty much the pinnacle of cool.

Now don’t expect to see COBRA Commander in this one, he’s waiting in the wings as his former henchman Zartan (Arnold Vosloo) takes control of COBRA. Channing Tatum as Duke returns to head up the squad, Ray Park is back as the ever-so-silent Snake Eyes and The Rock takes over as Roadblock.

Incidentally, this cast (save Tatum as Duke) has been discussed ad naseum on GI Joe collector boards for years. In the internet collector circles, Willis has always been the favorite to play Duke. I’m sure we’ll be more than happy with this twist.

GI JOE: Retaliation opens June 29th, 2012.
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