The Fixx, YouTube

MTV loved this song, in fact;  In the book MTV Ruled the World - The Early Years of Music Video, Cy Curnin (lead vocal) chats about the making of this video: "We had Brian Grant chosen for us to shoot "Saved By Zero" by the record company."

'Reach the Beach' was produced by Rupert Hine, as well as ; the first four albums by the Fixx. Rupert also worked with Tina Turner, Howard Jones and others.

"Saved By Zero" was used in 2008 for the Toyota commercials you may recall to promote their 0% financing program.

The Fixx , "Saved By Zero":