Yes, he knows what it means. Choad -- a Crosby native -- has been on (and occasionally thrown off) the air since 1997. He's voiced Radio Mercury Award-winning commercials, and has narrated an audiobook that received (three) rave reviews as well as voicing a playable character in a top-ranked video game/app. Choad's worked every dayshift/nightshift possible in radio, and has voiced radio ads heard in most states west of the Mississippi, and several states on the east coast.
CH0AD
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