Guess Who’s Not At Sturgis This Year? Harley-Davidson
There has been a lot of talk about Sturgis this year. many thought it foolish to hold the annual motorcycle rally this year due to the coronavirus pandemic. Even though the majority of residents of Sturgis voted to not have the rally this year, the city council gave the "go ahead".
Over 250 thousand people are expected to show up at the rally which kicked off this past weekend. One corporate sponsor that has always had a huge presence at the Sturgis Rally, chose to not have a physical presence at this years festivities.
Harley-Davidson Motorcyle Company based out of Wisconsin has decided to "socially distance" itself from the rally this year. A wise move, in my opinion. The fallout, should there be a big spike in COVID cases because of the rally, could work against Harley-Davidson in the forum of public opinion.
Reports of a wild weekend kickoff in Sturgis, with not a mask in sight, could be not only a problem for Sturgis but for the rest of the country also. These attendees have come from all over the country and will return to their home states and towns. You can see where this could be a potential problem, as far as spreading the virus.
It was a pretty wild kickoff weekend for this year's rally. CBS News reports there were 84 DUI's or drug offenses over the weekend and 226 citations issued. Also, there were 18 crashes reported over the weekend with no fatalities.