Toys “R” Us Teams With USPS To Produce Online Gift Catalong

Toys "R" Us and the United States Postal Service's Operation Santa are teaming up to create an online e-commerce catalog called Santa's Gift Shoppe.

The new website will allow users a more streamlined experience and is intended to make it easier to shop for the ideal gift and ship it from their homes with one click.

Operation Santa is a program that allows members of the public to adopt letters to Santa written by children and families. The launch of the site aligns with the first day of Operation Santa. Users can browse the site and choose a child's fish to fulfill, then benefit from enhanced shipping and shopping options.

“USPS Operation Santa has connected communities through holiday goodwill for over a century,” said USPS Marketing Vice President Sheila Holman said in a press release. “This year, through our collaboration with Toys“R”Us, we’re thrilled to bring an easier way for generous people to make a difference. With the launch of this new e-commerce platform, we’re making it simpler than ever to help fulfill wishes and spread holiday joy.”

The introduction of Santa’s Gift Shoppe marks the first of what the Postal Service hopes to be several collaborations in expanding its online catalog to include clothing, shoes, books and more.

USPS Operation Santa will be featured in a new season of "Dear Santa, The Series," on ABC.