Adapting To Change: MN Based Target’s Shift From DVDs To Online

THE GOOD OLE DAYS OF MOVIE RENTALS

I come from the era when movie stores were in every small town. You could peruse aisle after aisle of movies in VHS format, sorted into categories. All the new movies were front and center. Anything that had been out awhile was put back on shelves and sorted by categories like Children, Adventure, Thrillers, Horror, and more. You typically had about 3 days to watch your selections, which cost about $2 a piece, (and a $1 charge per day til you brought them back).  Many locations had drop boxes so you could drop them in the bin and be on your way, as long as you didn't bring them back late.

Soon after the introduction of the DVD, everything started changing to the new format of DVD, and then, the internet took over and changed the way we consume our movies and series altogether.

Target DVD sales aren't anything like they once were either. That's why Target plans to cut its shelf space for DVDs.

WILL TARGET KEEP ANY DVDs?

It doesn't mean that they are getting rid of them completely. They plan on scaling back at this time, keeping a smaller selection in stores, while still having a very large catalog available to consumers online.

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WHAT WILL REMAIN

A spokesperson for Target said, "Based on our guests' shopping patterns and broader industry trends, we're transitioning the limited assortment of DVDs we carry in our stores to Target.com, where guests will continue to find thousands of titles."

Target is still going to be offering new releases and releases during the holidays on DVD, as DVD's have proven to be a very hot holiday item.

Will this also affect things like books? Video games and vinyl LP's?  So far, the answer is no.