The Real Reason Why “Solo” Was A Box Office Disappointment

It’s not a secret by now that compared to every other film in the Star Wars franchise, “Solo: A Star Wars Story” was a financial embarrassment. Although it was the number one movie in the country, it’s the first Star Wars that lost money. Reports estimate that the film lost between $50,000,000 and $80,000,000.

That’s quite a pretty penny. But why is it that a movie centered around the most beloved character in the franchise performed so poorly? I’ve read a lot of articles stating that it’s simply due to bad marketing. After all, we didn’t even get to see a full trailer until three months before it hit theaters.

Personally, I happen to think that the problem runs deeper than marketing issues. As a lifelong fan, and as someone who has seen the franchise take its share of twists and turns over the years, I can tell you that the reason that “Solo” was a bomb is because Disney is burning people out on Star Wars.

Back in the day, you had to wait two or three years to see a new installment. It wasn’t fun having to be that patient, but in the long run it allowed anticipation to build. Now a days, it seems like we’re getting a new film every six months. Even as a diehard fan, I find that to be overkill.

Han is one of the greatest characters in the series, but seriously, not every character needs their own movie. The bottom line is that this film is financially underachieving because the franchise is being over-saturated by Disney and fans are getting sick of it. If they would chill out on Star Wars for a while, they’d watch their movie sales soar again on the occasion that they did release a film.