The actual percentage of people that don't start shopping til this Saturday is 18%, which I actually think is a low estimate.  Of course I base this off of my family, who likes to wait til the 23rd to start their shopping.  

My family is perpetually late when it comes to shopping for not only Christmas but every occasion that requires a present.  Not that I care cause I really don't, it's just funny to me that people procrastinate so much.

The survey that was done found that more men than woman wait til this Saturday, or as they like to call it "panic Saturday", to get their shopping done.  Overall over 50% of people polled have started their shopping but are not finished.

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