Contact Us

How the Beatles Found Themselves Featured on Topps Trading Cards

Subscribe to 103.7 The Loon on

You know you’ve made it in America when you get your image on a bubblegum card. In May 1964, as all things Beatles were taking hold over the youth of the world, Topps got in on the game, issuing the first in a series of Beatles trading cards. The original series featured a total of 60 black and white cards in the set, and sold for five cents a package.

Topps had been doing quite well selling baseball cards since 1950, and knew a golden opportunity was at hand. Card designer Sy Berger made the trek to England in early-1964 to meet with Beatles manager Brian Epstein to negotiate the deal. Berger, known as the father of the modern baseball card after designing Topps’ first set at his kitchen table, reportedly closed the deal by speaking Yiddish to Epstein.

Between 1964 and 1965, three series of cards were issued, with color photographs and information on the back eventually worked into the equation. One set of ’64-era color cards listed John Lennon‘s favorite band as the Shirelles, and Paul McCartney‘s as Little Richard. George Harrison said he liked drive-in movies, while Ringo Starr preferred science fiction.

There were other sets of cards issued at various points in the ’80s and ’90s, but the original three series remain the most highly collectible for Beatles fans. Today, they sometimes sell for hundreds of dollars in various eBay auctions.

The Top 100 Rock Albums of the ’60s

Next: Top 10 Beatles Post-Breakup Fight Songs

Best of The Loon

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Loonatics quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Loonatics contests, events, coupons, presales, and much more delivered to you for FREE.