There is a definite possibility by the time the 2012 summer Olympics wraps up I will never want to hear this song again, because I'm wiling to bet the Omega commercial that features the Stones tune will be played a little too often. But for now, I actually think this commercial is pretty cool.
The Super Bowl might bring the promise of glory to one group of lucky fans and humiliating and bitter defeat to another, but for the rest of the universe, it's a chance to enjoy some primo, top-of-the-line adver-tainment.
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