It's more of a mystery solving exercise than a 'viral campaign' but hey, Batman is the World's Greatest Detective, right? Three of the most interesting revelations from the site have surfaced in the past week.
Obviously the evil geniuses in the WB Marketing Department follow the Lex Luthor Guide to Getting Things Done, as this is the THIRD time they've utilized the built-in Fan Boy crowd that swarm theatres for Marvel releases.
It's every fan-boy's dream; getting up close and personal with a Batmobile. This past weekend, attendees at a weekly car show in Burbank, California got the ultimate Batgasm as ALL FIVE Batmobiles arrived on the scene.