“Spider Man” NA Beer Brand Lands in Minnesota Based Target Stores

Just in time for those participating in Dry January, Spider Man, AKA Tom Holland, is putting his non-alcoholic beer brand, BERO in Target stores across the country.

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The way this will be sold is through an exclusive to Target variety pack.

The reason this became a "thing" with Tom Holland was through his own path to sobriety.  He was trying different non alcoholic beers, and he wasn't that impressed.  So he decided to pair up with John Herman and founded the BERO company.

From Bring Me the News:

"From the beginning, one of our biggest goals has been to align with an iconic retailer like Target, who time and time again acts as an incredible launchpad for emerging brands," Holland said this week in an announcement.

This company launched in 2024, so it's a new company, and it seemed like the right thing to pair up with Target and have this NA beer available at Target stores across the country.  Target does stock some other NA beers as well.

Bero will sell three six-pack varieties at Target, each priced at $11.99. All of them — Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat — will also be sold in a Target-exclusive variety pack

There has been a trend with people preferring non-alcoholic options.  So, this has brought on many more options for people who prefer this type of drink.  This includes not only what is available at liquor stores and big box stores, but many of the local breweries have also started to provide more NA options to their customers.