According to SportsGrid.com, last week’s NBA Finals Game Seven was a huge ratings hit. Many sports fans across the country tuned in to either cheer for LeBron James – or to root for him to fall on his face. Well, King James ended up being a big winner, while – of all things – online porn ended up being a big loser.

PornHub.com released a report that shows huge drops in traffic during that game. Viewers tuned in to the NBA Finals - and logged off porn sites, with traffic dropping 14 percent across the board.

In the cities of Miami and San Antonio, the drop was even worse, 34 percent and 31 percent respectively.