War on drugs. Just say no. Butt out. The Great American Smoke-Out. You name it, somebody's tried it. So despite all the health warnings, why haven't Americans stopped smoking, drinking, and doing drugs? Turns out, we don't care about the risks.

According to a story on Fox News, regular users of tobacco, alcohol, and drugs know about all the risks, but just don't care. In fact, the regular users know more more about the effects these substances have on their bodies than non-users (or minimal users).

What's more, the study shows that "when you know a lot about the risks and everything about the substances, you even consume more," says study co-author Petra Dermota, a psychologist at the University of Zurich.

So much for the government's education campaigns.

What? Would I like another beer? Yes please.