I guess it's a matter of "keeping up with the Jones'".  Coca-Cola has announced that they will be launching a new line of seltzer waters in 2020.  Mostly to compete with LaCroix water.

Coca-Cola Post Strong Earnings
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They are hoping that this will give them the burst of business that they feel is needed.  AHA will replace the Dasani sparkling water, and will come in several flavors.

Seltzer waters have been super popular... and this isn't even the alcoholic ones!  But it does act as a good mix for vodka... according to a friend (ahem).

Cheers to new seltzer waters.